APA
Kotler Philip, Armstrong Gary & Agnihotri Prafulla Y Haque Ehsan ul Ed. (2010). Principles of Marketing. New Delhi: Pearson.
Chicago
Kotler Philip, Armstrong Gary and Agnihotri Prafulla Y Haque Ehsan ul Ed. 2010. Principles of Marketing. New Delhi: Pearson.
Harvard
Kotler Philip, Armstrong Gary and Agnihotri Prafulla Y Haque Ehsan ul Ed. (2010). Principles of Marketing. New Delhi: Pearson.
MLA
Kotler Philip, Armstrong Gary and Agnihotri Prafulla Y Haque Ehsan ul Ed. Principles of Marketing. New Delhi: Pearson. 2010.
