Strategic Brand Management : Building, Measuring, And Managing Brand Equity (Record no. 102001)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00450nam a2200169Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250807111330.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250807s2018||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332542204 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 KEl |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller Kevin Lane |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic Brand Management : Building, Measuring, And Managing Brand Equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 586 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book Bank Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Discount | Currency | Invoice Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book Bank Library | Book Bank Library | 13/12/2018 | S.S. Bhavikatti | 621.75 | 658.802 KEl | BB14620 | 07/08/2025 | 829.00 | 13/11/2018 | Book Bank Books | 25.00 | INR | 486 | |||||
| Book Bank Library | Book Bank Library | 13/12/2018 | S.S. Bhavikatti | 621.75 | 658.802 KEl | BB14621 | 07/08/2025 | 829.00 | 13/11/2018 | Book Bank Books | 25.00 | INR | 486 | |||||
| Book Bank Library | Book Bank Library | 13/12/2018 | S.S. Bhavikatti | 621.75 | 658.802 KEl | BB14622 | 07/08/2025 | 829.00 | 13/11/2018 | Book Bank Books | 25.00 | INR | 486 | |||||
| Book Bank Library | Book Bank Library | 13/12/2018 | S.S. Bhavikatti | 621.75 | 658.802 KEl | BB14623 | 07/08/2025 | 829.00 | 13/11/2018 | Book Bank Books | 25.00 | INR | 486 | |||||
| Book Bank Library | Book Bank Library | 13/12/2018 | S.S. Bhavikatti | 621.75 | 658.802 KEl | BB14624 | 07/08/2025 | 829.00 | 13/11/2018 | Book Bank Books | 25.00 | INR | 486 |