Strategic Brand Management (Record no. 113948)

MARC details
000 -LEADER
fixed length control field 00830nam a2200325Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250812173527.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250812s2023||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353946135
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 KEL
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller Kevin Lane
245 #0 - TITLE STATEMENT
Title Strategic Brand Management
Remainder of title Building, Measuring, and Managing Brand Equity
250 ## - EDITION STATEMENT
Edition statement 5th Ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson India Education Services Pvt. Ltd
Place of publication, distribution, etc. Chennai
Date of publication, distribution, etc. 2023
300 ## - PHYSICAL DESCRIPTION
Extent 631
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ambi
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element brand
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element keller
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element kevin
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element lane
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element m
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element parameswaaran
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element swaminathan
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element vanitha
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element strategic
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Parameswaaran Ambi M G
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Swaminathan Vanitha
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Invoice Number
        Central Library CUK Central Library CUK 08/04/2025 Astral International Pprivate Limited 856.00   658.827 KEL 48527 12/08/2025 1070.00 13/03/2025 General Book 20 LB-146