Brand Equity Measurement (Record no. 76543)

MARC details
000 -LEADER
fixed length control field 00468nam a2200181Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805125358.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2007||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131712282
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 HAR
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Harish R
245 #0 - TITLE STATEMENT
Title Brand Equity Measurement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. The ICFAI University Press
Place of publication, distribution, etc. Hyderabad
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 200
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Equity Measurement
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gopalakrishnan P S
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number
        Central Library CUK Central Library CUK 11/10/2010 Asian Trading Corporatoion 320.00   658.827 HAR 2615 05/08/2025 400.00 06/10/2010 General Book 20 INR 135