Marketing Warfare (Record no. 77553)

MARC details
000 -LEADER
fixed length control field 00487nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805125510.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2009||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978007058245
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 RIE
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ries Al
245 #0 - TITLE STATEMENT
Title Marketing Warfare
250 ## - EDITION STATEMENT
Edition statement 1996
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Tata McGraw Hill Education Pvt. Ltd.
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 216
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management Marketing Warfare
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Trout Jack A
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number
        Central Library CUK Central Library CUK 25/01/2011 Educational Supplies 200.00   658.8 RIE 2923 05/08/2025 250.00 10/01/2011 General Book 20 INR 76022