Marketing Research Text and Cases (Record no. 77950)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00495nam a2200181Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250805125538.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250805s2017||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070220874 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 NAR |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nargundkar Rajendra |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Research Text and Cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | McGraw Hill Education India Pvt. Ltd. |
| Place of publication, distribution, etc. | Chennai |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 533 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | nargundkar rajendra |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Discount | Currency | Invoice Number | Collection |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library CUK | Central Library CUK | 07/01/2019 | S.S. Bhavikatti | 521.25 | 658.8 NAR | 36261 | 05/08/2025 | 695.00 | 18/12/2018 | General Book | 25 | INR | 72 | ||||||
| Central Library CUK | Central Library CUK | 07/01/2019 | S.S. Bhavikatti | 434.25 | 658.8 NAR | 36262 | 05/08/2025 | 579.00 | 18/12/2018 | General Book | 25 | INR | 72 | ||||||
| Not for loan | Central Library CUK | Central Library CUK | 07/01/2019 | S.S. Bhavikatti | 434.25 | 658.8 NAR | 36263 | 05/08/2025 | 579.00 | 18/12/2018 | General Book | 25 | INR | 72 |