Essentials of Marketing Research (Record no. 78194)

MARC details
000 -LEADER
fixed length control field 00690nam a2200265Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805125606.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2010||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071220286
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 HAI
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hair Joseph F
245 #0 - TITLE STATEMENT
Title Essentials of Marketing Research
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. McGraw Hill Education
Place of publication, distribution, etc. New York
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent 398
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element bush robert p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element hair joseph f
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ortinau david j
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element wolfinbarger mary f
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bush Robert P
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ortinau David J
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wolfinbarger Mary F
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number Collection
        Central Library CUK Central Library CUK 04/01/2019 S.S. Bhavikatti 2824.50   658.8 HAI 36207 05/08/2025 3766.00 18/12/2018 General Book 25 INR 74  
        Central Library CUK Central Library CUK 04/01/2019 S.S. Bhavikatti 2824.50   658.8 HAI 36208 05/08/2025 3766.00 18/12/2018 General Book 25 INR 74  
      Not for loan Central Library CUK Central Library CUK 04/01/2019 S.S. Bhavikatti 2824.50   658.8 HAI 36209 05/08/2025 3766.00 18/12/2018 General Book 25 INR 74