Advertising and Promotion:An Integrated Marketing Communications Perspective (Record no. 78228)

MARC details
000 -LEADER
fixed length control field 00664nam a2200253Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805125608.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2009||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071284400
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BEL
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Social Work
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch George E
245 #0 - TITLE STATEMENT
Title Advertising and Promotion:An Integrated Marketing Communications Perspective
250 ## - EDITION STATEMENT
Edition statement 8th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. McGrwah-Hill
Place of publication, distribution, etc. Boston
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 838
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communications Perspective
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Belch George E
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Integrated
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Promotion
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch Michael A
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number
        Central Library CUK Central Library CUK 23/11/2015 Super Book Service 3160.00   659.1 BEL 24262 05/08/2025 3950.00 19/10/2015 General Book 20 INR 173