Digital and Social Media Marketing a Results-Driven Approach (Record no. 80963)

MARC details
000 -LEADER
fixed length control field 00624nam a2200253Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805125914.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367236021
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872 HEI
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Heinze Aleksej
245 #0 - TITLE STATEMENT
Title Digital and Social Media Marketing a Results-Driven Approach
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Routeldge
Place of publication, distribution, etc. New York
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent 336
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element approach
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element media
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element results-driven
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element social
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element digital
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Fletcher, Gordon
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number
        Central Library CUK Central Library CUK 02/07/2021 Bio Green Books 2490.24   658.872 HEI 41499 05/08/2025 3891.00 31/03/2021 General Book 36 INR LB-3110