Branded Mind What neuroscience really tells us about the puzzle of the brain and the brand (Record no. 83170)

MARC details
000 -LEADER
fixed length control field 00581nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805130139.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2011||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749461256
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 PLE
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Plessis Erik du
245 #0 - TITLE STATEMENT
Title Branded Mind What neuroscience really tells us about the puzzle of the brain and the brand
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Kogan Page
Place of publication, distribution, etc. London
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 251
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element brain
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element mind
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element neuroscience
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element plessis erik du
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element brand
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number
        Central Library CUK Central Library CUK 16/11/2018 Super Book Service 1677.00   658.8342 PLE 35394 05/08/2025 2236.00 12/01/2018 General Book 25 INR 295