Marketing Accountability (Record no. 83175)

MARC details
000 -LEADER
fixed length control field 00469nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805130139.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2009||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749462635
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.800 MDO
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MCD / DVDonald Malcolm
245 #0 - TITLE STATEMENT
Title Marketing Accountability
250 ## - EDITION STATEMENT
Edition statement 2006
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Kogan Page
Place of publication, distribution, etc. London
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 293
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mouncey Peter Ed
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number
        Central Library CUK Central Library CUK 12/12/2011 Hyderabad Book Suppliers 396.00   658.800 MDO 6158 05/08/2025 495.00 09/12/2011 General Book 20 INR 2095