Digital Marketing Excellence Planning Optimizing and Integrating Online Marketing (Record no. 83746)

MARC details
000 -LEADER
fixed length control field 00649nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805130214.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781032450353
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872 CHA
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chaffey Dave
245 #0 - TITLE STATEMENT
Title Digital Marketing Excellence Planning Optimizing and Integrating Online Marketing
250 ## - EDITION STATEMENT
Edition statement 6th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Routledge Taylor & Francis Group
Place of publication, distribution, etc. New York
Date of publication, distribution, etc. 2023
300 ## - PHYSICAL DESCRIPTION
Extent 638p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business Studies Digital Marketing Excellence: Planning: Optimizing: Integrating: Online Marketing: Chaffey Dave: P R Smith
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Smith P R
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number
        Central Library CUK Central Library CUK 10/02/2024 Bio Green Books 816.50   658.872 CHA 44315 05/08/2025 1150.00 23/11/2023 General Book 29 INR LB-2317
        Central Library CUK Central Library CUK 10/02/2024 Bio Green Books 816.50   658.872 CHA 44316 05/08/2025 1150.00 23/11/2023 General Book 29 INR LB-2317