Marketing Research (Record no. 83969)

MARC details
000 -LEADER
fixed length control field 00527nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805130229.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2013||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118112717
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 MCD
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McDaniel Carl
245 #0 - TITLE STATEMENT
Title Marketing Research
250 ## - EDITION STATEMENT
Edition statement 9th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. John Wiley & Sons
Place of publication, distribution, etc. Singapore
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 636
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Gates Roger
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element McDaniel Carl
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gates Roger
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number
        Central Library CUK Central Library CUK 13/03/2013 Segment Book Distributors 7306.40   658.8 MCD 11603 05/08/2025 9133.00 30/01/2013 General Book 20 INR 36790