Marketing 4.0 Moving From Traditional To Digital (Record no. 84032)

MARC details
000 -LEADER
fixed length control field 00552nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805130233.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2017||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119341208
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler Philip
245 #0 - TITLE STATEMENT
Title Marketing 4.0 Moving From Traditional To Digital
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Wiley
Place of publication, distribution, etc. CANADA
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent 185
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 4.0 moving
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element digital
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element kotler
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element philip
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element traditional
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number
        Central Library CUK Central Library CUK 20/07/2021 Bio Green Books 1222.40   658.8 KOT 41935 05/08/2025 1910.00 31/03/2021 General Book 36 INR LB-3274