Handbook of Marketing Strategy (Record no. 86267)

MARC details
000 -LEADER
fixed length control field 00559nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805130450.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2012||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781781951545
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 SHA
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shankar Venkatesh
245 #0 - TITLE STATEMENT
Title Handbook of Marketing Strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Edward Elgar
Place of publication, distribution, etc. UK
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 504
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element carpenter gregory s
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element handbook
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element shankar venkatesh
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing strategy
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Carpenter Gregory S
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number
      Not for loan   Central Library CUK Central Library CUK 30/12/2013 Neoti Book Agency 3411.20   658.802 SHA 14215 05/08/2025 4264.00 09/12/2013 General Book 20 INR 000115/2013-14