Marketing Research (Record no. 88939)

MARC details
000 -LEADER
fixed length control field 00662nam a2200277Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805130818.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2013||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126563531
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 AAK
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker David A
245 #0 - TITLE STATEMENT
Title Marketing Research
250 ## - EDITION STATEMENT
Edition statement 11th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Wiley India Ltd.
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 647
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element aaker david a
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element day george s
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element kumar v
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element leone robert p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marekting
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Day George S
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Leone Robert P
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kumar V
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number
        Central Library CUK Central Library CUK 07/01/2019 S.S. Bhavikatti 606.75   658.8 AAK 36264 05/08/2025 809.00 18/12/2018 General Book 25 INR 72
        Central Library CUK Central Library CUK 07/01/2019 S.S. Bhavikatti 606.75   658.8 AAK 36265 05/08/2025 809.00 18/12/2018 General Book 25 INR 72