Marketing Research (Record no. 88952)

MARC details
000 -LEADER
fixed length control field 00452nam a2200181Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805130820.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2019||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126577125
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 AAK
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker David A
245 #0 - TITLE STATEMENT
Title Marketing Research
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. John Wiley
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent 610p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business Studies
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kumar; Leone Robert P and Day George
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number
        Central Library CUK Central Library CUK 16/05/2024 Bio Green Books 758.99   658.8 AAK 46131 05/08/2025 1069.00 27/12/2023 General Book 29 INR LB-2604