Consumer Behavior and Marketing Action (Record no. 89358)

MARC details
000 -LEADER
fixed length control field 00521nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805130846.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2011||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131500361
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 ASS
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Assael Henry
245 #0 - TITLE STATEMENT
Title Consumer Behavior and Marketing Action
250 ## - EDITION STATEMENT
Edition statement 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Cengage Learning India Pvt. Ltd.
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 718
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element assael henry
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element consumer behavior
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number Collection
        Central Library CUK Central Library CUK 17/10/2013 The Standard Book Company 340.00   658.8342 ASS 13561 05/08/2025 425.00 04/10/2013 General Book 20 INR 243  
        Central Library CUK Central Library CUK 17/10/2013 The Standard Book Company 340.00   658.8342 ASS 13562 05/08/2025 425.00 04/10/2013 General Book 20 INR 243  
        Central Library CUK Central Library CUK 17/10/2013 The Standard Book Company 340.00   658.8342 ASS 13563 05/08/2025 425.00 04/10/2013 General Book 20 INR 243  
        Central Library CUK Central Library CUK 17/10/2013 The Standard Book Company 340.00   658.8342 ASS 13564 05/08/2025 425.00 04/10/2013 General Book 20 INR 243  
      Not for loan Central Library CUK Central Library CUK 17/10/2013 The Standard Book Company 340.00   658.8342 ASS 13565 05/08/2025 425.00 04/10/2013 General Book 20 INR 243  
        Central Library CUK Central Library CUK 13/11/2013 Panima Book Distributors 340.00   658.8342 ASS 13868 05/08/2025 425.00 17/10/2013 General Book 20 INR PBDB/001008A/2013