Advertising management with integrated brand promotion (Record no. 89392)

MARC details
000 -LEADER
fixed length control field 00545nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805130849.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2010||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131509128
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 OGU
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Oguinn, Thomas C
245 #0 - TITLE STATEMENT
Title Advertising management with integrated brand promotion
250 ## - EDITION STATEMENT
Edition statement 2011
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Cengage Learning
Place of publication, distribution, etc. Australia
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent 648
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management Advertising brand promotion
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Allen, Chris T Semenik, Richard J
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number Collection
        Central Library CUK Central Library CUK 08/06/2011 Educational Supplies 332.00   659.1 OGU 3482 05/08/2025 415.00 02/06/2011 General Book 20 INR 77570  
        Central Library CUK Central Library CUK 08/06/2011 Educational Supplies 332.00   659.1 OGU 3483 05/08/2025 415.00 02/06/2011 General Book 20 INR 77570  
        Central Library CUK Central Library CUK 08/06/2011 Educational Supplies 332.00   659.1 OGU 3484 05/08/2025 415.00 02/06/2011 General Book 20 INR 77570  
        Central Library CUK Central Library CUK 08/06/2011 Educational Supplies 332.00   659.1 OGU 3485 05/08/2025 415.00 02/06/2011 General Book 20 INR 77570  
      Not for loan Central Library CUK Central Library CUK 08/06/2011 Educational Supplies 332.00   659.1 OGU 3486 05/08/2025 415.00 02/06/2011 General Book 20 INR 77570