Strategic Brand Management (Record no. 89878)

MARC details
000 -LEADER
fixed length control field 00449nam a2200181Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805130936.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2008||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131719770
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 KEL
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller Kevin Lane
245 #0 - TITLE STATEMENT
Title Strategic Brand Management
250 ## - EDITION STATEMENT
Edition statement 2010
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 692
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management Strategic Brand
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number
        Central Library CUK Central Library CUK 04/06/2011 Hyderabad Book Suppliers 440.00   658.802 KEL 3454 05/08/2025 550.00 21/05/2011 General Book 20 INR 1981
        Central Library CUK Central Library CUK 04/06/2011 Hyderabad Book Suppliers 440.00   658.802 KEL 3455 05/08/2025 550.00 21/05/2011 General Book 20 INR 1981
        Central Library CUK Central Library CUK 04/06/2011 Hyderabad Book Suppliers 440.00   658.802 KEL 3456 05/08/2025 550.00 21/05/2011 General Book 20 INR 1981
        Central Library CUK Central Library CUK 04/06/2011 Hyderabad Book Suppliers 440.00   658.802 KEL 3457 05/08/2025 550.00 21/05/2011 General Book 20 INR 1981
        Central Library CUK Central Library CUK 04/06/2011 Hyderabad Book Suppliers 440.00   658.802 KEL 3458 05/08/2025 550.00 21/05/2011 General Book 20 INR 1981