Strategic brand management (Record no. 90743)

MARC details
000 -LEADER
fixed length control field 00453nam a2200181Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805131105.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2010||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788175541092
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 KAP
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer, Jean noel
245 #0 - TITLE STATEMENT
Title Strategic brand management
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Kogan page
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent 443
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management Strategic brand
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number
        Central Library CUK Central Library CUK 08/06/2011 Educational Supplies 316.00   658.802 KAP 3466 05/08/2025 395.00 02/06/2011 General Book 20 INR 77569
        Central Library CUK Central Library CUK 08/06/2011 Educational Supplies 316.00   658.802 KAP 3467 05/08/2025 395.00 02/06/2011 General Book 20 INR 77569