Advertising management (Record no. 91055)

MARC details
000 -LEADER
fixed length control field 00486nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805131133.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2009||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788177588507
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BAT
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Batra, Rajeev
245 #0 - TITLE STATEMENT
Title Advertising management
250 ## - EDITION STATEMENT
Edition statement 12th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education
Place of publication, distribution, etc. Delhi
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 768
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Myers, John G Aaker, David A
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number Collection
        Central Library CUK Central Library CUK 08/06/2011 Educational Supplies 380.00   659.1 BAT 3470 05/08/2025 475.00 02/06/2011 General Book 20 INR 77569  
        Central Library CUK Central Library CUK 08/06/2011 Educational Supplies 380.00   659.1 BAT 3471 05/08/2025 475.00 02/06/2011 General Book 20 INR 77569  
        Central Library CUK Central Library CUK 08/06/2011 Educational Supplies 380.00   659.1 BAT 3472 05/08/2025 475.00 02/06/2011 General Book 20 INR 77569  
        Central Library CUK Central Library CUK 08/06/2011 Educational Supplies 380.00   659.1 BAT 3473 05/08/2025 475.00 02/06/2011 General Book 20 INR 77569  
      Not for loan Central Library CUK Central Library CUK 08/06/2011 Educational Supplies 380.00   659.1 BAT 3474 05/08/2025 475.00 02/06/2011 General Book 20 INR 77569  
        Central Library CUK Central Library CUK 08/06/2011 Educational Supplies 380.00   659.1 BAT 3487 05/08/2025 475.00 02/06/2011 General Book 20 INR 77570  
        Central Library CUK Central Library CUK 08/06/2011 Educational Supplies 380.00   659.1 BAT 3488 05/08/2025 475.00 02/06/2011 General Book 20 INR 77570  
        Central Library CUK Central Library CUK 08/06/2011 Educational Supplies 380.00   659.1 BAT 3489 05/08/2025 475.00 02/06/2011 General Book 20 INR 77570  
      Not for loan Central Library CUK Central Library CUK 08/06/2011 Educational Supplies 380.00   659.1 BAT 3490 05/08/2025 475.00 02/06/2011 General Book 20 INR 77570  
        Central Library CUK Central Library CUK 08/06/2011 Educational Supplies 380.00   659.1 BAT 3491 05/08/2025 475.00 02/06/2011 General Book 20 INR 77570