Brand Equity Strategies (Record no. 93259)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00478nam a2200181Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250805131511.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250805s2012||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789350516935 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 MIR |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Miryala Ramesh Kumar |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand Equity Strategies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Himalaya Publishing House |
| Place of publication, distribution, etc. | Mumbai |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 252 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Miryala Ramesh Kumar |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand Equity Strategies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Discount | Currency | Invoice Number | Collection |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library CUK | Central Library CUK | 19/12/2012 | Himalaya Publishing House Pvt.Ltd | 760.00 | 658.827 MIR | 8909 | 05/08/2025 | 950.00 | 20/11/2012 | General Book | 20 | INR | A518795 | ||||||
| Central Library CUK | Central Library CUK | 19/12/2012 | Himalaya Publishing House Pvt.Ltd | 760.00 | 658.827 MIR | 8910 | 05/08/2025 | 950.00 | 20/11/2012 | General Book | 20 | INR | A518795 | ||||||
| Not for loan | Central Library CUK | Central Library CUK | 19/12/2012 | Himalaya Publishing House Pvt.Ltd | 760.00 | 658.827 MIR | 8911 | 05/08/2025 | 950.00 | 20/11/2012 | General Book | 20 | INR | A518795 |