Retail Marketing (Record no. 93381)

MARC details
000 -LEADER
fixed length control field 00448nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805131520.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250805s2013||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789350562925
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 RAO
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rao Mohana Rama K
245 #0 - TITLE STATEMENT
Title Retail Marketing
250 ## - EDITION STATEMENT
Edition statement 1st
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Discovery
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 275
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Retail
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number
        Central Library CUK Central Library CUK 20/06/2014 Grolier Book Company 1160.00   658.8 RAO 15343 05/08/2025 1450.00 11/03/2014 General Book 20 INR 51
        Central Library CUK Central Library CUK 20/06/2014 Grolier Book Company 1160.00   658.8 RAO 15351 05/08/2025 1450.00 11/03/2014 General Book 20 INR 51