Consumer Behavior Building Marketing Strategy (Record no. 93894)

MARC details
000 -LEADER
fixed length control field 00564nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250805131611.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789355321503
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 MOT
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mothersbaugh David L
245 #0 - TITLE STATEMENT
Title Consumer Behavior Building Marketing Strategy
250 ## - EDITION STATEMENT
Edition statement 14
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Mc Graw Hill Education (India) Private Limited
Place of publication, distribution, etc. Chennai
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent 753
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business Studies
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hawkins Del I, Kleiser Susan Bardi, Mookerjee Amit
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Discount Currency Invoice Number
        Central Library CUK Central Library CUK 10/05/2024 Bio Green Books 688.70   658.8342 MOT 46062 05/08/2025 970.00 12/12/2023 General Book 29 INR LB-2465
        Central Library CUK Central Library CUK 10/05/2024 Bio Green Books 688.70   658.8342 MOT 46063 05/08/2025 970.00 12/12/2023 General Book 29 INR LB-2465