Advertising Management with Integrated Brand Promotion C D (Record no. 96379)

MARC details
000 -LEADER
fixed length control field 00437nmm a2200169Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250807071111.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250807s2005||||xx |||||||||||||||||und||
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 GUI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Guinn O
245 #0 - TITLE STATEMENT
Title Advertising Management with Integrated Brand Promotion C D
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Cengage Learning India Pvt Ltd.
Date of publication, distribution, etc. 2005
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element brand
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element guinn o
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type CD
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Central Library CUK Central Library CUK 17/05/2019   659.1 GUI CD57 07/08/2025 07/08/2025 CD