Karunakaran K <br/><br/>
Marketing Management: Text and Cases in Indian Context 

 - 3rd 
 - New Delhi  HImalaya Publishing House  2017 
 - 620 
<br/><br/><label>ISBN: </label>9789351421122 
<br/><br/><label>Dewey Class. No.: </label>658.802 KAR