TY  - BOOK
AU  - Kotler Philip
AU  - Armstrong Gary
AU  - Balasubramanian
TI  - Principles of Marketing
SN  - 9789357055215
U1  - 658.8 KOT 
PY  - 2024///
CY  - Noida
PB  - Pearson
KW  - agnihotri
KW  - armstrong
KW  - balasubramanian
KW  - gary
KW  - Kotler
KW  - marketing
KW  - philip
KW  - prafulla
KW  - sridhar
KW  - principles
ER  -