TY  - BOOK
AU  - Swartz Teresa A
AU  - Iacobucci Dawn
TI  - Handbook of Services Marketing & Management
SN  - 761916121
U1  - 658.802 SWA 
PY  - 2000///
CY  - London
PB  - Sage Publications
KW  -  Handbook
KW  -  Iacobucci Dawn
KW  -  Management
KW  -  Swartz Teresa A
KW  - Services Marketing
ER  -