Kotler Philip, et.. al.. <br/><br/>
Principles of Marketing 

 - 2005 
 - New Delhi  Pearson  2010 
 - 647 
<br/><br/><label>ISBN: </label>978813173101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Marketing Principles
<br/><br/><label>Dewey Class. No.: </label>658.8 KAOT