TY  - BOOK
AU  - Belch, George E
AU  - Belch, Michael A Purani, Keyoor
TI  - Advertising and promotion
SN  - 9780070144965
U1  - 659.1 BEL 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill Education Pvt. Ltd.
KW  - Management Advertising promotion
ER  -