TY  - BOOK
AU  - Perreault, William D 
AU  -  McCarthy E Jerome
TI  - Basic Marketing
SN  - 9780070620186
U1  - 658.8 PER 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  -  William D
KW  - Basic Marketing Global Managerial
KW  - McCarthy E Jerome
KW  - Perreault
ER  -