TY  - BOOK
AU  - Kerin Roger A 
AU  -  Rudelius William
AU  - Hartley Steven W
TI  - Marketing The Core
SN  - 9780071214780
U1  - 658.8 KER 
PY  - 2004///
CY  - Boston
PB  - McGraw Hill Education
KW  -  hartley steven w
KW  -  kerin roger a
KW  -  rudelius william
KW  - marketing
ER  -