TY - BOOK AU - Hair Joseph F AU - Bush Robert P AU - Ortinau David J AU - Wolfinbarger Mary F TI - Essentials of Marketing Research SN - 9780071220286 U1 - 658.8 HAI PY - 2010/// CY - New York PB - McGraw Hill Education KW - bush robert p KW - hair joseph f KW - ortinau david j KW - wolfinbarger mary f KW - marketing research ER -