TY  - BOOK
AU  - Belch George E 
AU  -  Belch Michael A
TI  - Advertising and Promotion:An Integrated Marketing Communications Perspective
SN  - 9780071284400
U1  - 659.1 BEL 
PY  - 2009///
CY  - Boston
PB  - McGrwah-Hill
KW  -  Communications Perspective
KW  -  Marketing
KW  - Advertising
KW  - Belch George E
KW  - Integrated
KW  - Promotion
ER  -