TY  - BOOK
AU  - Plessis Erik du
TI  - Branded Mind What neuroscience really tells us about the puzzle of the brain and the brand
SN  - 9780749461256
U1  - 658.8342 PLE 
PY  - 2011///
CY  - London
PB  - Kogan Page
KW  -  brain
KW  -  mind
KW  -  neuroscience
KW  -  plessis erik du
KW  - brand
ER  -