TY  - BOOK
AU  - Zeithaml Valarie A. 
AU  -  Binter mary Jo, Gremler Dwayne D., Pandit Ajay
TI  - Services Marketing: Integrating Customer Focus Across the Firm
SN  - 9781259026812
U1  - 658.802 ZEI 
PY  - 2015///
CY  - New Delhi
PB  - McGraw Hill Education
KW  -   Firm
KW  -   Focus
KW  -  Customer
KW  -  Integrating
KW  -  Marketing
KW  - Services
ER  -