TY  - BOOK
AU  - Zeithaml Valarie A 
AU  -  Bitner Mary Jo,Gremler Dwayne
TI  - Services Marketing
SN  - 9781259026812
U1  - 658.802 ZEI 
PY  - 2013///
CY  - New Delhi
PB  - Mc Graw Hill Pub.
KW  - Bitner Mary Jo
KW  - Gremler Dwayne D
KW  - Marketing
KW  - Pandit Ajay
KW  - Services
KW  - Zeithaml Valarie A
ER  -