TY  - BOOK
AU  - Rath Patricia Mink 
AU  -  Petrizzi Richard, Gill Penny
AU  - Bay Stefani
TI  - Why of the Buy Consumer Behavior and Fashion Marketing
SN  - 9781609018986
U1  - 658.83 RAT 
PY  - 2015///
PB  - Fairchild Books An Imprint of Bloomsbury Publishing.Inc
KW  -  behavior
KW  -  buy
KW  -  consumer
KW  -  fashion
KW  -  marketing
KW  - why
ER  -