TY  - BOOK
AU  - Shankar Venkatesh
AU  - Carpenter Gregory S
TI  - Handbook of Marketing Strategy
SN  - 9781781951545
U1  - 658.802 SHA 
PY  - 2012///
CY  - UK
PB  - Edward Elgar
KW  -  carpenter gregory s
KW  -  handbook
KW  -  shankar venkatesh
KW  - marketing strategy
ER  -