TY  - BOOK
AU  - Chernatony Leslie de 
AU  -  Mc Donald Malcolm, Wallace Elaine
TI  - Creating Powerful Brands
SN  - 9781856178495
U1  - 658.827 CHE 
PY  - 2012///
CY  - New York
PB  - Routledge Pub.
KW  -  Brands
KW  -  Powerful
KW  -  Wallace Elaine
KW  - Chernatony Leslie de
KW  - Creating
KW  - Mc Donald Malcolm
ER  -