TY - BOOK AU - Sethi Sumit AU - Satsangi Alok TI - Encyclopaedia of Brand Management Vol 2 SN - 9788126138340 U1 - 658.802 SET PY - 2009/// CY - New Delhi PB - Anmol Publications Pvt. Ltd KW - encyclopaedia KW - satsangi alok KW - sethi sumit KW - brand management ER -