TY  - BOOK
AU  - Rai,R P
TI  - Encyclopaedia of Customer Relationship Management:Strategy Tools and Management Vol.1-4
SN  - 9788126150694
U1  - 658.812 RAI 
PY  - 2013///
CY  - New Delhi
PB  - Anmol Publication
KW  -  Relationship
KW  -  Tools
KW  - Customer
KW  - Management
KW  - Strategy
ER  -