TY  - BOOK
AU  - Drummond Graeme 
AU  -  Ensor John
TI  - Introduction to Marketing Concepts
SN  - 9788131207666
U1  - 658.8 DRU 
CY  - USA
PB  - Elsevier
KW  -  Concepts
KW  -  Marketing
KW  - Management
ER  -