TY  - BOOK
AU  - Harish, R
AU  - Gopalakrishnan, P S
TI  - Brand equity measurement
SN  - 9788131412282
U1  - 658.827 HAR 
PY  - 2007///
CY  - Agartala
PB  - Icfai University Press
KW  - Management Brand equity measurement
ER  -