TY  - BOOK
AU  - Oguinn, Thomas C
AU  - Allen, Chris T Semenik, Richard J
TI  - Advertising management with integrated brand promotion
SN  - 9788131509128
U1  - 659.1 OGU 
PY  - 2010///
CY  - Australia
PB  - Cengage Learning
KW  - Management Advertising brand promotion
ER  -