Kotler Philip, et..al.. <br/><br/>
Marketing Management 

 - 4th 
 - New Delhi  Pearson  2009 
 - 647 
<br/><br/><label>ISBN: </label>9788131716830 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT