Kotler Philip, et.. al.. <br/><br/>
Principles of Marketing 

 - 3rd 
 - New Delhi  Pearson  2010 
 - 114 
<br/><br/><label>ISBN: </label>9788131731017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT