TY  - BOOK
AU  - Lovelock Christopher
AU  - Wirtz Jochen Chatterjee Jayanta Ed
TI  - Services Marketing
SN  - 9788131759394
U1  - 658.802 LOV 
PY  - 2011///
CY  - New Delhi
PB  - Pearson Pvt. Ltd.
KW  - Management
ER  -