TY  - BOOK
AU  - Mc Quail Denis
TI  - Mass Communication Theory
SN  - 9788132105794
U1  - 302.230 MCQ 
PY  - 2010///
CY  - London
PB  - Sage
KW  -  communication
KW  -  denis
KW  -  mcquail
KW  -  theory
KW  - mass
ER  -